anniefam.design@gmail.com
(+84) 902858152
Ho Chi Minh City
ABOUT ME
TECH STACK
Figma
Framer
Photoshop
Illustrator
After Effects
Jira
EXPERIENCE
Senior UI/UX Designer
Led the design of GreenPassport Mobile App for farmers, enabling users to record farming activities, manage farm data (farm, area, plot), and participate in a community knowledge-sharing platform supporting smart and sustainable agriculture.
Designed key mobile-first user flows for farmers, including activity recording, farm management, and community interaction, ensuring accessibility for farmers with different levels of digital literacy.
Optimized the information architecture and interaction patterns to support real-world farming workflows, allowing farmers to easily capture field activities and maintain accurate agricultural records.
Conducted product design for core modules such as community, notifications, and activity records, improving engagement and encouraging knowledge sharing within the farming ecosystem.
Designed the Super Admin Dashboard (Web Application) for GreenPassport, allowing businesses and administrators to monitor agricultural data, manage farming records, and oversee system operations.
Collaborated with Business Analysts, Product Managers, and Engineering teams to define product flows, improve usability, and ensure alignment between business requirements and user needs.
Contributed to the development and maintenance of a component-based Design System, ensuring visual consistency and scalable design across both the farmer mobile application and the web-based admin platform.
Senior Digital UI/UX Designer
Collaborated closely with BA, engineering teams, and Japan stakeholders to clarify feature requirements, validate UX feasibility, and deliver iterative design solutions aligned with business goals.
Designed and optimized a multi-channel E-commerce management platform (POS & CRM Web App) for the Japanese market, enabling merchants to manage products, orders, inventory, and customer data across EC marketplaces such as Rakuten, Amazon Japan, and Yahoo! Shopping.
Implemented scalable UI patterns and design components to maintain consistency across POS, CRM, and distribution modules, supporting faster design iteration and smoother developer handoff.
Senior Digital UI/UX Designer
Led the UX/UI design for a Web3 fan engagement platform for GNK Dinamo Zagreb, enabling users to collect digital memorabilia, participate in challenges, and unlock fan rewards through blockchain-powered collectibles.
Designed end-to-end user journeys across the marketplace, collectible packs, fan perks, match prediction, quizzes, and community-level systems.
Transformed complex blockchain concepts into user-friendly product experiences.
Built a component-based design system to support scalable product development.
Collaborated with product, blockchain engineers, and frontend teams to deliver technically feasible and user-centered solutions.
Designed gamification and reward mechanics to enhance fan engagement and platform interaction.
Led the redesign of Admin & Operation management platform: The Dashboard - Web app (Manage Data) to improve user experience and interface for BackOffice.
Enhanced user satisfaction through a more intuitive design and streamlined navigation
Implemented the journey for new users for the web app. Received positive business outcome from Stakeholders for the improved usability and aesthetic appeal of the application.
Digital UI/UX Designer
Designed and improved core website features and promotional landing pages for startup-focused bidding and event campaigns, enhancing usability and user engagement.
Achieved a 15% increase in user retention within six months by improving and clarifying the Authentication flow for users.
Improved user flows and interaction clarity, resulting in a 20% reduction in user drop-offs.
Digital UI/UX Designer
Designed and improved product features focused on usability, accessibility, and seamless user interaction, ensuring ease of access and use for users.
Enhanced user satisfaction through a more intuitive design and streamlined navigation.
Graphic & Web Designer
Led the design and development of Overseas Airtrip, a Japanese airline ticket booking website. Delivered the project from initial concept to final implementation, achieving 1,000 bookings within the first month post-launch in January 2018.
Optimized the booking flow and user interface across desktop and mobile platforms, resulting in improved user engagement and a seamless booking experience. Received the Silver Award from Evolable Asia Lab for exceptional design contributions.
Collaborated closely with cross-functional teams, including developers and stakeholders, to ensure the design aligned with business objectives and user needs, while implementing responsive design that enhanced accessibility and usability.
SKILLS
Product & Collaboration
Communication
Requirement Analysis
Agile / Scrum Workflow
Cross-Functional Collaboration
Self-management
Strategic Thinking
Mentorship
Empathy
Design Thinking
Product Thinking
Problem-solving
Adaptability
Teamwork
Design Handoff
Core UX
User Research
Personas
Journey Mapping
User Flows
Prototyping
Usability Testing
Wireframing
Information Architecture
Interactive Prototyping
UI Design
Design System Management
User Interface Animation
Layout & Typography
Accessibility
Responsive Design
Iconography
Microinteractions
EDUCATION
Bachelor of Arts in Multimedia Communication
Arena Multimedia ● Jan, 2011 - Jan - 2014
Multimedia Design, Graphic Design, Animation, Digital Imaging, Web Design, and Visual Communication Skills & Abilities
CERTIFICATIONS
Framer Expert
Contra & Framer Certification ● November 27, 2024
FRAMER EXPERT
Gamification in Design Context
Uxcel Professional Certification ● August 23, 2024
AI in UX/UI Design Certification
Uxcel Professional Certification ● July 9, 2024
Certified Professional Product Designer
Uxcel Professional Certification ● August 1, 2024
Google UX Design Professional Certificate
Coursera 7 Courses ● November 16, 2023
AWARDS
November, 2015 - February, 2016
Jun, 2018
